Following its acquisition last November by Kerridge Commercial Systems, RNH Solutions will rebrand to MAM Software.
The move brings its automotive operations in the UK and Ireland under one unified brand to more “accurately reflect” its position as the leading provider of business management software solutions for the automotive aftermarket.
Renowned for its innovative and flexible approach, MAM Software provides dedicated product groups for the UK and Ireland automotive aftermarkets. It focuses on improving the efficiency and profitability of companies with complex supply chains via the use of specialised software and services.
The new brand identity, which will be rolled out over the coming weeks, brings RNH in line with the distinctive style of the wider Kerridge Commercial Systems (KCS) group.
MAM’s logo includes KCS’ magenta diamond design; the four lines at the centre represent the cornerstones of the Kerridge Commercial Systems brand – sourcing, stocking, selling and servicing – these cornerstones are what it strives to do to assist its customer base to be excellent in, ensuring it gives them competitive advantage
The rebrand will also include a new website which will communicate the business benefits of MAM’s solutions and encapsulate its total offering, including applications for auto parts, tyre, servicing and other vertical markets in Ireland.
“This is an exciting time for our business in Ireland, and with continued investment in the company we aim to capitalise on our successes and build a platform for future growth. The new identity for RNH will act as a catalyst for further progress towards our strategic vision,” said James Mitchell, managing director UK & Ireland.
“Unifying under a common brand reaffirms how integral the automotive team and product portfolio are to the future of a business we are proud to be part of.”
MAM Software will be exhibiting at this year’s Auto Trade EXPO, which takes place alongside the CV Workshop EXPO from Saturday and Sunday, October 15-16 at the RDS Simmonscourt in Dublin.