Bridgestone has partnered with one of the UK’s largest commercial vehicle contract hire and rental companies, thanks to its industry leading products, bespoke reporting systems and a tailored tyre pressure monitoring policy.
Hexagon Leasing has become one of Bridgestone’s biggest and most illustrious fleet partners, with more than 3,000 of its vehicles now being fitted with the company’s premium range of tyres.
Hexagon manages accounts of all sizes; from individuals through to large multinational logistics providers. Its value proposition is one of offering cost-effective solutions through strategic partnerships and after months of productive talks and tyre trials, Bridgestone was selected as the mobility solutions leader to take the business forward.
Dean Bailey, head of operations at Hexagon said: “Our brief was a bit like piecing together a big jigsaw, as there are so many things to factor in such as product selection, reporting, maintenance and of course price. Bridgestone turned out to be the perfect fit for us.
“We weren’t looking for a tyre supplier, but a strategic partner who could understand our requirements and provide a range of bespoke solutions thereafter. It became very clear early on that Bridgestone were one of few companies who could deliver in this regard.”
Bailey added that Hexagon were “particularly impressed” with the Bridgestone team’s attention to detail and consultative approach to the business, developing a range of tailored solutions to meet the needs of their own customers.
The fleet will predominantly run on the Duravis R002 which offer outstanding wear performance and optimised fuel efficiency.
Both Hexagon and its customers will also benefit from an agreed tyre pressure policy which will save not only the fleet money in terms of fuel but will also reduce the risk of costly breakdowns and improve on downtime targets.
“Bridgestone’s full reporting suite is a key component behind our partnership too,” Bailey said. “It allows us to forecast our monthly spend and monthly replacements and also provides in-depth reports about the things we want to see, such as effective tyre husbandry and pressure checks to get the maximum life from each casing.”.
Bridgestone’s national fleet executive Neil Collison added: “We are thrilled to be able to work with such a forward-thinking company like Hexagon Leasing and demonstrate our value in a number of ways.
“Our premium products play a huge role in our overall package, but being able to reduce cost of ownership through effective tyre maintenance and clear, concise reporting is also important.
“We are delighted to have demonstrated this to the Hexagon Leasing team and we are now looking forward to strengthening our relationship over the coming months and years.”
Bridgestone Ireland will be exhibiting at this year’s Auto Trade EXPO, which takes place alongside the CV Workshop EXPO from Saturday and Sunday, October 15-16 at the RDS Simmonscourt in Dublin.